Submit to Affiliate Directories: Where to List Your Program
If you run an affiliate or partner program, submitting it to affiliate directories is how affiliates discover you and sign up to promote your product. This is the merchant's list: the real directories worth your time, which are free versus paid, and which actually give you a backlink, with a submit link for each.
One thing up front, so you don't waste a click: if you're an affiliate looking for offers to promote (not a merchant), you want a CPA aggregator like OfferVault or AffPlus instead. This page is for getting your own program listed so affiliates find it.
AffyList is our own directory of SaaS affiliate programs. A free listing earns a dofollow link and shows on your program page plus its category and tag pages. The featured spot (the slots above every listing on the AffyList homepage) is reserved for programs submitted through Submitator, so it's exposure no one else can buy.
What you'll need to submit your program
Affiliate directories ask for roughly the same details, so gather these once and you can submit to all of them quickly:
- Commission rate or flat amount, and whether it's recurring or one-time.
- Cookie window (for example 30, 60, or 90 days).
- Payout method and minimum threshold.
- The network or tracker you run on (Rewardful, PartnerStack, Tapfiliate, FirstPromoter, and so on).
- Your category, a one-line pitch, and your affiliate signup URL.
- A clean logo or hero image.
Affiliate directories at a glance
| Directory | Best for | Cost | Backlink |
|---|---|---|---|
| AffyList | SaaS / B2B | Free | Dofollow |
| Reditus | B2B SaaS | Free + paid | Likely nofollow* |
| Affiliate Program Database | General | $299 lifetime | Nofollow |
| Affiliate.Watch | General | Free + upgrades | Likely nofollow* |
| AffiliatePrograms.com | General | Free (curated) | Likely nofollow* |
| Post Affiliate Pro | General | Free | Likely nofollow* |
| UpPromote Marketplace | Shopify / SaaS | Paid plan | Likely nofollow* |
*Link attribute not publicly stated; most affiliate directories use nofollow links. AffyList currently passes equity (no nofollow as of June 2026) and APDB confirms nofollow; verify the rest before relying on SEO value. Prices and terms current as of June 2026.
Where to submit, with links
Start with the ones that fit your audience. For a SaaS product, the SaaS and B2B directories near the top recruit better than blasting every general list.
AffyList
SaaS / B2B · FreeOur own directory of SaaS affiliate programs. A free listing earns a dofollow link and shows on your program page plus its category and tag pages. The featured slots (top of the homepage, above every listing) are reserved for programs submitted through Submitator.
Submit to AffyList →Reditus
B2B SaaS · Free + paid plansA B2B SaaS affiliate marketplace where active affiliates browse for programs to promote. The closest audience fit if you sell software. Listing is tied to the Reditus platform (free tier to start).
Submit to Reditus →Affiliate Program Database (APDB)
General · $299 lifetimeA large, hand-curated directory across hundreds of categories. It charges a one-time $299 lifetime fee, and the listing link is nofollow, so weigh it for affiliate reach rather than SEO.
Submit to Affiliate Program Database →Affiliate.Watch
General · Free + upgradesHundreds of verified programs with reviews and commission details. A free submission tier plus paid featured upgrades. Check the link attribute before counting on backlink value.
Submit to Affiliate.Watch →AffiliatePrograms.com
General · Free (curated)A long-standing, editorially vetted directory. Free to be listed if you pass review. Good general exposure to affiliates browsing by category.
Submit to AffiliatePrograms.com →Post Affiliate Pro
General · FreeA free vendor-run directory of affiliate programs. Quick to submit to, broad audience, useful as one more discovery surface for your program.
Submit to Post Affiliate Pro →UpPromote Marketplace
Shopify / SaaS · Paid planA marketplace of ready-to-promote affiliates, strongest for Shopify and SaaS brands. Listing your program needs a paid UpPromote plan, but it puts you in front of affiliates already set up to promote.
Submit to UpPromote Marketplace →How to submit your program, step by step
- 1
Gather your program details once
Commission, cookie window, payout terms, tracker, category, signup URL, and a logo. Having these ready turns each submission into a two-minute job.
- 2
Pick the directories that fit your niche
Prioritize 8 to 15 that match your audience (SaaS, ecommerce, a vertical) over submitting to every list. Relevance recruits better-quality affiliates.
- 3
Submit to each and write a unique pitch
Use each directory's submit form (links above). Vary your description rather than pasting identical copy, which reads better to affiliates and to search engines.
- 4
Keep listings current
If you change your commission or cookie window, update your live listings so affiliates aren't joining on stale terms.
Get featured on AffyList.
The featured spot is reserved for programs submitted through Submitator. Free to you.
Featured on AffyList, free
AffyList's featured placement (top of the homepage, above every listing, dofollow) isn't sold separately anymore. It's reserved for programs that come in through Submitator. Submit with us and your affiliate program gets the spot, at no extra cost, while everyone else is stuck in the regular list.
FAQ
What is an affiliate directory?
An affiliate directory is a site that lists affiliate programs so affiliates can find offers to promote. As the merchant, you submit your program to get discovered and recruit affiliates. If instead you're an affiliate hunting for offers, you'd browse CPA aggregators like OfferVault or AffPlus, not submit anything.
Is it free to submit to affiliate directories?
Some are free and some are paid. AffyList, Post Affiliate Pro, and AffiliatePrograms.com offer free listings; the Affiliate Program Database charges a one-time $299 lifetime fee, and marketplaces like UpPromote require a paid plan. Start with the free ones that fit your niche, then decide if any paid listing is worth it.
Do affiliate directory listings give dofollow backlinks?
Usually not. Most affiliate directories use nofollow links (the Affiliate Program Database confirms nofollow), so the real value is affiliate recruitment and exposure rather than link equity. AffyList is an exception: its listing links currently aren't nofollowed, so they pass equity. Verify the attribute per directory before counting on SEO value.
Where should a SaaS list its affiliate program?
Start with SaaS and B2B-focused options like AffyList and Reditus, since they reach affiliates specifically looking for software programs to promote. Then add general directories such as Affiliate.Watch, AffiliatePrograms.com, and the Affiliate Program Database for broader coverage.
What information do I need to submit my affiliate program?
Most directories ask for the same things: your commission rate or amount, the cookie window, your payout method and minimum, the network or tracker you use (Rewardful, PartnerStack, Tapfiliate, and so on), your category, a signup URL, a short pitch, and a logo or hero image. Affiliates compare these details to decide whether to join.
What makes AffyList different?
AffyList is a free SaaS-affiliate directory with dofollow listings, and its featured placement (the slots above every listing on the homepage) is reserved for programs submitted through Submitator. That makes it exposure you can't buy anywhere else, only earn by going through us.
Affiliate directories are one channel. See everywhere else to submit your startup.
Where to submit →Get found by affiliates.
Featured on AffyList (dofollow, Submitator only) plus 100+ startup directories you pick. From $29, one-time.