Link Building Services: What They Sell and What a Link Costs
Link building services sell links on other people's websites, and of the 32 link building companies in Google's results for five searches on 10 November 2026, 19 printed a price on their own site. Line up each seller's least expensive link priced in dollars and the middle one cost $250, with four sellers at exactly that figure; the range ran from $29.75, for link insertions sold four to an order, to $600, the low end of a monthly plan's rate on DR 60+ sites.
Page one for link building services, a link building company or link building packages mixes service pages with rankings and price guides, several published by companies that sell links themselves. This post reads the price lists instead, then gives six checks for any offer and shows where directory listings sit, at a fraction of the price.
A link from a service costs about $250 at the median entry price we read on 10 November 2026: guest posts ran lower ($92 at the median), editorial links higher ($274) and retainers with no link count started at $500 a month. Ask who picks the site, what the floor is measured in and what replaces a lost link. Directory listings are a different layer, priced per listing: Wall of Tools asks $9 for one listing without its badge, while Submitator files 30 directories of your choosing for $29, out of the 189 on our list, and keeps their badges live.
Link building cost: what one link costs at 19 sellers
Link building pricing depends first on what you buy, whichever backlink building service sells it: a guest post is a new article, a niche edit adds your link to one already live, a package buys a count of links a month and a retainer buys a budget. Here are the link building prices by type, from the entry card of each seller that prices it in dollars.
Link building prices by type: what one link costs
| What one purchase buys | Sellers pricing it | Median per link | Range |
|---|---|---|---|
| Guest posts | 8 (+1 in pounds) | $92 | $49 to $510 |
| Niche edits (link insertions) | 6 (+1 in pounds) | $139.50 | $29.75 to $250 |
| Editorial links, per link or a month at a time | 6 | $274 | $212.50 to $600 |
| Digital PR placements | 2 | Two prices | $250 and $600 |
| Retainers with no link count | 2 (+2 in pounds or euros) | No link count | From $500 a month |
| Marketplaces | 2 | €55 at Growwer | From $2 at Vefogix |
Entry cards read on each seller's own site on 10 November 2026: per link divides the card's price by its links, and a "from" price counts at its floor. Linkology's pounds and Growwer's euros stay out of the dollar figures rather than being converted. Digital PR has two dollar prices, so no median.
Affordable or cheap link building services sit at the bottom of each row: FastLinky sells four link insertions for $119, and Vefogix's marketplace starts at $2 a placement. At the top, uSERP prices its plans from $5,000 a month and puts the effective rate per DR 60+ link at $600 to $900. The floor and the site set what each price buys, and the table below prints both for every offer.
Backlink services priced per link: 24 offers from 16 sellers
| Seller and what one purchase buys | Entry price | Per link | Floor, in their words | Who sees the site first | If the link goes |
|---|---|---|---|---|---|
| Guest posts | |||||
| FastLinkyFour guest posts in one order | $199 for 4 | $49.75 | “DR 20-30: 2 Links”“Organic Traffic From 1k” | Not stated | Not stated |
| LinkologyA guest post on a vetted site | from £165 a link | from £165 | None printed | You approve“You approve every placement before it goes live” | For life“Lifetime guarantee” |
| LinkPandaFive guest posts in one package | $2,550 for 5 | $510 | “5 High-Authority Guest Posts (DR 50+)” | Not stated | 6 months“if a link or post is removed within 6 months, a replacement link will be offered” |
| LoganixA guest post on a multi-topic site | from $200 a link | from $200 | “DR/DA: 30+”“100-500+ Monthly visits” | You approve“We’ll send a shortlist of hand-picked sites for your review.” | Not stated |
| Orange OutreachA guest post, delivered white label | $105 a link | $105 | “DR 30+ Traffic 500+” | You approve“you can approve them before placement.” | 12 months“If any link goes down within 12 months, we will replace it” |
| Outreach DeskA guest post, priced after a strategy call | from $250 a link, quoted after a call | from $250 | “DR 40+ and 1,000 monthly organic visits, verified manually.” | You approve“when approval is required, we share all the site details in advance” | 6 months“6-month replacement guarantee at no extra cost.” |
| PageTrafficA guest post with a 500-word article | $49 a link | $49 | “DA 10+ 100+ Traffic”“Ahrefs DR 10 Average*” | You approve“You can approve content and websites before we include them.” | Not stated |
| PRWizA blogger outreach post, any quantity | $79 a link | $79 | “DR 10+” | Picked for you“we pick the sites, the floors are your contract.” | 12 months“Within 365 days a dropped or nofollowed link is fixed or replaced with one of similar value.” |
| Rhino RankA guest post of 750+ words | from $75 a link | from $75 | “set by Moz DA, from DA10+ to DA60+” | Not stated | 12 months“Every delivered link carries 12-month replacement cover.” |
| Niche edits (link insertions) | |||||
| FastLinkyFour link insertions in one order | $119 for 4 | $29.75 | “DR 20-30: 2 Links”“Organic Traffic From 1k” | Not stated | Not stated |
| LinkologyA link added to an indexed article | from £165 a link | from £165 | None printed | You approve“You approve every placement before it goes live” | For life“Lifetime guarantee” |
| LoganixA link in an existing article on a multi-topic blog | $200 a link | $200 | “30+ DR/DA”“1,000 Visits” | You approve“After ordering, you’re able to approve domains and pages before placement.” | 6 months“if your link goes down within 6 months of going live, we’ll replace it.” |
| Outreach DeskA link insertion, priced after a strategy call | from $250 a link, quoted after a call | from $250 | “minimum 1,000+ monthly organic visitors” | You approve“Yes, approval workflows are available depending on campaign setup.” | Not stated |
| PRWizA link inserted in an aged article, any quantity | $79 a link | $79 | “DR 10+” | Picked for you“we pick the sites and articles, the floors are your contract.” | 12 months“if a link drops or gets nofollowed within 365 days, we fix it or replace it free” |
| Rhino RankA link added to an existing article (Curated Links) | from $60 a link | from $60 | None printed | Not stated | 12 months“12-month replacement cover on every delivered link” |
| SayNineA DR50+ link insertion, inside a monthly plan of 13 links or more | $250 a link | $250 | “1,000+ monthly traffic per domain” | Not included“Approvals or lists of domains” | 12 months“Free replacement within 12 months” |
| Digital PR placements | |||||
| LinkPandaFive digital PR placements in one campaign | $3,000 for 5 | $600 | “DR 80+ publication targets” | Not stated | 6 months“if a link or post is removed within 6 months of publication, we will offer a replacement placement” |
| Outreach DeskA digital PR link, priced after a strategy call | from $250 a link, quoted after a call | from $250 | None printed | You approve“You get to approve the campaign angles, core data themes, and target publication before the outreach begins.” | Not stated |
| Editorial links, per link or a month at a time | |||||
| Editorial.LinkFive editorial links in one package | $1,750 for 5 | $350 | “Average DR 50-90”“Traffic 5k+” | You approve“Pre-approval” | 6 months“we restore or replace lost links free of charge for 6 months after placement.” |
| Julian GoldieAn outreach link, priced by the site's DR | $298 a link | $298 | Lowest tier DR 30 to 49 | Not stated | Not stated |
| LinkBuildingServices.ioSix contextual links a month, on its entry card | $1,500 a month for 6 | $250 | “DR 30+ Minimum” | Picked for you“We match Starter packages based on industry, quality, context, and topical fit.” | 6 months“within 6 months of placement, we replace it with an equivalent or better placement” |
| LinkioAbout four links a month | $850 a month for about 4 | about $213 | None printed | Shown to you“You see every site before it goes live.” | Not stated |
| SaaSy LinksFive editorial links in a month | $1,250 a month for 5 | $250 | “DR 50+ domains”“1K+ Organic Traffic” | Not stated | 12 months“If a link is removed or switched from dofollow to nofollow within 12 months, we replace it” |
| uSERPEditorial links on DR 60+ sites, monthly plans from $5,000 | $600 to $900 a link | from $600 | “DR 60+” | Not stated | Not stated |
Read on each seller's own pages on 10 November 2026, one row per type a seller prices, at its entry card, A to Z within each type (not a ranking). Quotes are the sellers' words, character for character; a floor is the page's promise, not our measurement, and Julian Goldie's tier is in our words. "Not stated": the page is silent on it. Outreach Desk calls its figures "Directional pricing" and quotes after a strategy call; PRWiz's per-link prices drop about a tenth on its monthly plan; Rhino Rank ran a Black Friday offer (money off or credit back, until 30 November 2026), and its figures are its starting prices before any deal.
Monthly link building services: retainers and marketplaces
A retainer sets a monthly budget and leaves the link count to the seller: SEO.co and Rhino Rank start at $500 a month, Growwer at €500 and Linkology at £2,000. A marketplace turns that round: you see a site, its traffic and its price, and pay for that one post.
Monthly link building services and marketplaces: no link count on the card
| Seller and what one purchase buys | Price | Who sees the site first | If the link goes |
|---|---|---|---|
| SEO.coA monthly outreach retainer | from $500 a month | You approve“you approve every placement before it goes live.” | Not stated |
| Rhino RankA managed campaign with no fixed link count | from $500 a month | Not stated | 12 months“Every delivered link includes 12-month replacement cover.” |
| GrowwerA managed campaign spent on outlets you approve | from €500 a month | You approve“an SEO team proposes outlets from a catalog of 40,000+, you approve each one” | Not stated |
| LinkologyA three-month managed authority campaign | from £2,000 a month | You approve“Every link is vetted and approved by you before it goes live.” | Not stated |
| VefogixOne placement picked from a marketplace | from $2 a link | Shown to you“Choose a publisher from the Vefogix marketplace and purchase a single placement without a monthly commitment.” | 90 days“90 day link replacement guarantee” |
| GrowwerOne post on an outlet picked from a marketplace | €55, the marketplace's median | Shown to you“with price, traffic and country shown before you pay” | Not stated |
Read on each seller's own site on 10 November 2026. Growwer's €55 is its own median across the 90 best-selling outlets of 30 topics, as its pricing page computes it; Vefogix's $2 is the floor of its marketplace. Euros and pounds stay in their currency.
Wall of Tools: $9 for one dofollow listing without its badge. Submitator: $29 for 30 directories.
Wall of Tools is one of the 76 launch sites we submit to: we file its free badge card and keep the badge live. Pick it and 29 more; we write each description and fill each form. 60 for $49, 100 for $79, paid once.
What link building companies and agencies sell
A link building agency sells one or more of six products. The table adds the directory listing at the end because it is the one Submitator files, and a different product from the six above it.
What a link building agency sells, beside a directory listing
| Product | What you get | Who says yes | How it is sold |
|---|---|---|---|
| Guest post | A new article on another site, written for it, with your link in the text | The site's editor or owner | Per post |
| Niche edit (link insertion) | Your link added to an article that is already published and indexed | The site's owner | Per link |
| Digital PR placement | Coverage in a publication, earned with a story, data or a quote | A journalist and the publication's policy | Per placement or per campaign |
| Editorial link package | A count of links a month, the form of each chosen by the seller | Each site's editor, through the seller | A monthly count, or per link |
| Outreach retainer | A monthly budget and a team; the link count follows from it | The seller first, then each editor | A monthly fee |
| Link marketplace | A list of sites with prices; you pick one and pay for that post | You, then the site's owner | Per site, at the price its owner sets |
| Directory and launch-site listing | The directory's own page describing your product, built from what you submit | The directory's review, against rules it publishes | Free, for a badge or for a fee per listing; Submitator files 30 for $29 |
The first six rows are what the sellers in the census sell, priced in the tables above. The directory row is a different product: a page the directory publishes about your product, not a link inside an editor's article, and neither does the job of the other.
Link building packages against per-link pricing
Link building packages buy a count: Editorial.Link's entry package is $1,750 for five links, and SaaSy Links' is $1,250 a month for five. Monthly, outreach and organic link building services are sold in the same two ways, as a package with a link count or one placement at a time: six of the guest post rows sell a single post, and PRWiz writes “No retainer, no minimum, no quote call.” beside its tiers. Divide either by its links and read the term next to the price: SaaSy Links says “All plans are month-to-month. No contracts.”, while uSERP's terms read “Three-month initial term, then month to month”.
SEO link building services inside an SEO retainer
Some SEO agencies sell link building as one line of a wider plan: Indexed lists it inside a full-stack SEO retainer and eSEOspace prices SEO by the hour, and neither prints a price for a link. Ask such an agency what share of the fee buys links. A local link building service works the same way with a smaller map: a city's publications, associations and suppliers rather than national sites.
Links for an agency's clients
Several sellers here also sell to agencies under the agency's name; Orange Outreach's first card includes white-label delivery. Link building outsourcing for an agency's clients, with its own prices and margins, is the subject of our post on reselling links to clients; SaaS-focused agencies and what they charge have a post of their own.
How to choose a link building service: six questions
There is no best link building service in the abstract; there are offers you can read closely, and these six questions hold for any of the 32 link building service providers here.
- Who picks the site, and do you see it first? 10 of the 19 sellers with a price say you approve or see each site before the link goes live. Two say they pick for you, PRWiz among them: “we pick the sites and articles, the floors are your contract.” SayNine lists “Approvals or lists of domains” among what its service does not include, and six pages say nothing either way.
- What is the floor measured in? Eleven sellers state a DR floor, Rhino Rank prices by Moz DA and eight add a traffic floor, so a DR 30+ card and a DA 30+ card are different promises. Look the site up yourself: our Domain Rating lookup reads Ahrefs' figure for any domain, and how DR and DA differ has a post of its own.
- Will the link be followed? 10 of the 24 per-link offers put a followed link in writing and 11 say nothing about the rel. Three hedge: PageTraffic's FAQ says “Not every link is do-follow.”, Outreach Desk's “Most placements are do-follow.” and LinkPanda's “Digital PR links can be either do-follow or no-follow depending on the publication editorial policy.” Whatever the card says, open the live page and read the rel attribute; our post on dofollow and nofollow walks through it.
- Which page will it sit on? A guest post is a new page that has to earn its place in the index; a niche edit goes into an article the sellers call already indexed or ranking. Ask for the URL and check that the page is indexed and the link sits in the text, not a footer or an author box.
- What if the link disappears? 12 of the 19 sellers print a replacement term, from 90 days at Vefogix to life at Linkology; 10 of them cover six or twelve months. Ask how long each link is monitored and what counts as gone: a removed page, a removed link or a link switched to nofollow.
- What does one link cost, divided out? Divide the card by its links, add any setup fee and count the minimum term: a $250 link month to month and the same figure on a three-month term are different commitments.
Run the six questions on Submitator and each answer fits in a line. Site and picker: you choose each directory in the dashboard, its Domain Rating on screen, from a public catalog that lists all 189 we submit to with each one's DR, badge rule and link type. Page: the directory's own listing of your product, with a description we write for that site. If it goes: a link that rests on a badge lasts while the badge does, and keeping the badges live is our job; the Scale card adds “Re-submission if removed”, and Starter's lists “Real-time tracking” and a “Detailed report”. Cost: $29 for 30 directories, about 97 cents each against a median of $250 a link above. What it is not: an editorial link, which does a different job. What makes one link stronger than another is in our post on the markers of a strong backlink, and the tactics Google's policy names in our post on where the line sits.
Manual link building services: what manual means
On these pages, manual means people. Outreach Desk, cited in Google's AI Overview for manual link building service, defines it: “Manual link building means a person, not a script, finds each site, pitches its editor and earns the link.” That time is what the per-link prices above pay for, and why manual link building is slow.
Submitator is a different service. Our terms describe it as “an automated submission service for startups to various online directories and platforms.” It does no outreach and places no article links: it files your product with directories, each of which decides what it publishes. Where automation belongs is in our post on what to automate and what to leave to people, the software outreach teams pay for in our post on outreach tools and their prices and the ways to earn links without a seller in our post on earning backlinks yourself.
Where directory listings sit, and what they cost
Beside the census sits a layer that costs nothing, a badge or a fee per listing: directories and launch sites that publish a page for your product by rules they print. Of the 189 we submit to, the 3 November 2026 export of our catalog marks 116 as followed; 45 of those sit at DR 50 or higher and 77 ask for no badge. That is a followed layer priced in cents, not hundreds of dollars. The row-by-row evidence is in our post on which directories pass a followed link.
Where a directory charges, it prices the listing itself. Wall of Tools, a launch wall we submit to, lists a “Dofollow link” on its free card for placing its badge and asks $9 one-time for the card marked “No badge needed”. We file it on the free card and keep the badge live. What paying for listings one by one, filing them yourself or hiring a service costs is in our post on the three ways to pay for listings, and the services themselves are compared on our page on directory submission services.
Submitator files that layer for you: a description we write for each directory, the forms completed and no CAPTCHA reaching you. A directory that asks for a badge gets it from one component on your site, installed once, so no directory needs a commit of yours, and we keep each badge live. We also push every live listing page through IndexMachine ourselves: that is the free indexing ($25 value) printed on Starter, Growth and Scale. You connect nothing, and the indexing decision stays with Google. No directory enters the catalog until a submission of ours to it has run end to end.
Most directories are delivered in 24 to 48 hours, and every directory within 21 days at most. A directory that declines your submission does not use up a pick: by default you choose another directory instead (not on All Directories, whose purchase already spans every directory). A refund can be requested within 30 days of purchase, on the conditions in our terms. Pricing is one payment: $29 buys 30 directories, $49 buys 60 and $79 buys 100; All Directories is $149 for the whole catalog plus every directory we add later.
Where the numbers come from. The census covers every company in the top ten and the AI Overview citations of Google US for "link building services", "link building company", "link building packages", "link building cost" and "manual link building service", collected on 10 November 2026, whose own site sells link building: 32 companies, read the same day with GET requests on the page that ranked and on its pricing or product pages, with no order, sign-up or quote request. The 19 that print a price are in the tables; the 13 that print none for a link: Bluethings, Brafton, eSEOspace, Indexed, KlientBoost, LinkGraph, Linkflow, MarketersCenter, Mike Khorev, MonkeyLinks, Page One Power, Search Logistics and Seek Marketing Partners. Results selling no link building (publications, software, agency directories, forums, a freelance marketplace, an unrelated AI Overview) and one site that refused the request are not counted. The $250 median takes one figure per seller, its least expensive dollar link (15 sellers); a per-type median takes every dollar offer of its type. A link counts as followed in the census when the seller's page says so: a promise, not our measurement. Our side: the 189 directories we submit to are the catalog rows filed under a category, intercepts excluded, in the export of 3 November 2026; followed is the admin's dofollow record unless a measured no-equity flag overrides it, and the Domain Ratings are the Ahrefs figures in that export. Wall of Tools: the panel that "Submit launch" opens on wallof.tools, read in a browser at 14:34 UTC on 10 November 2026 (Badge "$0" "free", Dofollow "$9" "one-time" with "No badge needed"), and the script that serves it, /_next/static/chunks/09kmdg1~sogfl.js, at 14:25 UTC; the route we file (the free Badge card, badge handled) is from our guide to it. What we do on an order (a description per directory, CAPTCHAs kept away from you, one badge component kept working, a test run before any directory is added, the IndexMachine push) and the delivery times are as our founder states them; plan prices, plan lines and the bonus come from our pricing page, and the rejection and refund conditions from our terms. No ranking, Domain Rating or indexing is promised on this page. Domain Rating by Ahrefs
FAQ
How much do link building services cost?
On 10 November 2026, 19 of the 32 link building services in Google's results for five searches printed a price on their own site, and each seller's least expensive link in dollars had a median of $250 ($29.75 to $600). Guest posts had a median entry price of $92, niche edits $139.50 and editorial links $274; retainers started at $500 a month. A directory listing is a different product: Submitator files 30 directories for $29.
What does a link building company do?
A link building services company gets other websites to publish a link to yours: it finds a site, pitches its editor or pays its owner, writes the article or sentence that carries the link and reports the live URL. It sells that one placement at a time, as a monthly package with a link count or as a retainer that sets a budget. A marketplace lets you pick the site yourself, at its owner's price.
How do you choose a link building service?
Read the offer for six things: who picks the site and whether you see it first, what the floor is measured in, whether the link is followed, the page it sits on, what happens if it disappears and the price divided by the links. 10 of the 19 sellers with a price say you approve or see each site first, and 12 put a replacement term in writing.
What is a manual link building service?
One where people, not software, find each site, pitch its editor and get the link placed. As Outreach Desk puts it, “A manual link building service pays for people’s time, not for the link itself.” Guest posts, link insertions and digital PR are its usual products. Submitator is not one: its terms describe an automated submission service to directories and platforms.
What is included in a link building package?
A count of links, a floor for the sites, the writing and a report. LinkPanda's entry guest post package, for one, is $2,550 for five posts on DR 50+ sites with “Professional content writing included” and a “Detailed Monthly Report”. The term matters as much as the card: some run month to month, others ask for three months.
Is a directory listing the same as a link from a link building service?
No. A listing is the directory's own page about your product, published under its rules, for nothing, a badge or a fee; an outreach link sits inside an article an editor agreed to. They are different products at different prices, and one does not stand in for the other. Wall of Tools asks $9 once for a listing without its badge, and we file it on its free badge card with the badge kept live; Submitator files 30 directories for $29, and our catalog records a followed link for 116 of the 189 we submit to.
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Their $9: one listing. Our $29: 30 directories.
Wall of Tools charges $9 once for a listing without its badge; we file its free badge card and keep the badge live. Submitator is $29 for 30 directories you pick and $79 for 100, one payment, with a description written for each.