Product Description Examples for Software, Sized to Each Field
Product description examples for a software product have to come in sizes. On 10 November 2026 our submission pipeline wrote to a tagline limit on 38 of the directories we submit to, 60 characters the most common cap and 70 the median, and to a short description limit on 12, 250 characters at the median. Of the long description limits we write to, 12 set a minimum, 9 of them 300 characters or more.
So this post writes one made-up product, an invoice reminder tool called Duewren, at every length those forms ask for: tagline examples for fields of 30, 60 and 80 characters, a one sentence description, short descriptions at 150 and about 300 and a long one of exactly 500. Then how to write a product description for a listing, how the text changes from one form to the next, company description examples, app store limits and a template to copy.
Write one tagline for a 30-character field and one for a 60-character field, one sentence that names the category and the user, a short description at 150 and about 300 characters and a long one of 500. Of the 37 tagline caps we write to, 11 stop at 60, and 9 of the 12 long-description minimums are 300 characters or more. At Product Inspire, €9 buys one listing, the Starter card that reads “Publish one startup instantly, no approval wait.” For $29, paid once, Submitator files 30 directories of your choice from the 189 in our catalog, under $1 a directory, and writes each one a description that fits its form.
Product description examples for one software product, field by field
Duewren does not exist; we made it up so every text below can be read without anybody's real copy in the way. It chases overdue invoices for freelancers and small studios, in the sender's own words, and stops when the client pays. Each row is a field a directory form asks for, from the tagline examples through the short description examples to the long one, and the last column counts how many of the limits we write to for that field would take the text as written.
Product description examples for a software listing, by field
| Field | Example | Characters | Fits |
|---|---|---|---|
| TaglineFor a 30-character field | Late invoices, chased for you | 29 | 37 of 38 |
| TaglineFor a 60-character field | Polite reminders for overdue invoices, until the client pays | 60 | 33 of 38 |
| TaglineFor an 80-character field | Chases overdue invoices by email in your own words, and stops the day they pay | 78 | 18 of 38 |
| One sentence descriptionOne sentence | Duewren is an invoice reminder tool for freelancers that emails late clients in your own words and stops the moment they pay. | 125 | 10 of 12 |
| Short description150 characters | Duewren chases overdue invoices for freelancers and small studios. It emails each late client in your own words and stops the moment the bill is paid. | 150 | 10 of 12 |
| Short descriptionAbout 300 characters | Duewren chases overdue invoices for freelancers and small studios. Connect the invoicing tool you already use, write the reminder once in your own words and set how often it goes out. Each late client gets a polite email on schedule, and the reminders stop the moment the invoice is marked paid. | 295 | 6 of 12 |
| Long description500 characters | Duewren is an invoice reminder tool for freelancers and small studios who would rather not chase clients by hand. Connect the invoicing tool you already use and Duewren watches every open invoice. When one passes its due date, the client gets a reminder written in your own words, on a schedule you choose: a friendly nudge first, a firmer one a week later. Every reminder stops the moment the invoice is marked paid, so nobody is chased for a bill they have settled. A free plan covers five clients. | 500 | 16 of 21 |
Duewren is a product we made up for this post. Characters are counted with spaces and punctuation, the way form counters count them. Fits: of the limits our submission pipeline writes to for that field on the directories we submit to (recorded on 10 November 2026), how many would take the text as written, under the cap and over any minimum. The one sentence description is counted against the short description field.
Read the last column before you write. The 29-character tagline fits 37 of the 38 tagline limits; the one it misses asks for at least 100 characters, which is a summary, not a tagline. Two lengths come straight from the data: a short description of 150 characters fits 10 of the 12 limits and a long one of 500 fits 16 of the 21, as many as any length fits, and one character more drops both counts. The 60-character tagline fits 33 and the 78-character one 18, so the longer line is the one to keep in reserve. The shorter examples are not cut from the longer ones: each is written for its size, which is why the 150-character description and the one written for 300 open alike and then part ways, the longer one spending its room on how the product works.
The steps of a submission, from the first form to the live listing, are in our guide to submitting a startup to directories, and the logo, screenshot and account side of the kit is in the directory submission checklist. This post keeps to the words.
How long is a short description? What we write to on 54 directories
For each directory form we file, our submission pipeline keeps the text limits it writes to, field by field. Of the 54 directories we submit to that carry one, 38 have a tagline limit, 21 have a long description limit, 14 have a description limit, 12 have a short description limit and 7 have a product name limit. 24 of the 54 carry two or more, so one text pasted into every box fails somewhere.
Tagline, short description and long description limits we write to on 54 directories
| Field | Directories | Shortest cap | Median cap | Longest cap | With a minimum |
|---|---|---|---|---|---|
| Product name | 7 | 24 | 28 | 100 | None |
| Tagline | 38 | 35 | 70 | 300 | 2 |
| Short description | 12 | 64 | 250 | 1,000 | 4 |
| Description | 14 | 150 | 600 | 5,000 | 2 (1 at 300 or more) |
| Long description | 21 | 500 | 1,000 | 5,000 | 12 (9 at 300 or more) |
The limits our submission pipeline writes to for each directory's form, in characters, as recorded in our database on 10 November 2026. A record can sit a character or more inside the form's own limit (79 where a form allows 80) or differ from the form as our guide to that directory last read it: the shortest and longest caps leave out 11 such records, while the counts and medians take every record. Of the 163 directories active that day, 68 carry a recorded limit; 2 of those are left out here (one our catalog does not group as a place to list a product, one added after the 3 November 2026 catalog export), and 12 of the rest limit images alone, which leaves 54 directories we submit to with a text limit. A directory with no recorded limit may still limit its form. Forms name their boxes in their own ways; the rows follow the five fields our pipeline fills. Directories: how many carry a limit on the field. One of the 38 tagline limits and two of the 21 long description limits set a minimum and no cap, so the cap columns count the rest.
The short description limits we write to sit at 250 characters at the median, between 64 and 1,000, and four of the 12 also set a minimum length. In words, our 150-character example runs to 26 and the 295-character one to 51, so a short description is roughly 25 to 50 words and the median cap holds about 40. The two sizes together give you a short product description for 10 of the 12 limits.
Taglines bunch at 60: 11 of the 37 tagline caps stop there, 15 stop at 60 or sooner and 22 at 80 or sooner. Product name limits are tighter still, 28 characters at the median on the seven directories where we write to one. Long descriptions are where the minimums live: 12 of the 21 long description limits set a minimum length, 9 of them 300 characters or more, and counting every field, 9 directories want at least 300 characters in one box or another.
Product Inspire: €9 to publish one startup instantly. Submitator: $29 for 30 directories.
That €9 is one listing; our Starter comes to under $1 a directory. Pick 30 of the 189 we submit to, and for each one we write a description to its form's limits and fill in the rest. 60 for $49, 100 for $79, paid once.
Tagline examples for a software product: 30, 60 and 80-character fields
A tagline sits under the product name on a card, so it does not need the name. It needs the job, and at 60 characters the user and the difference as well. These are Duewren's three:
Late invoices, chased for you (29)Polite reminders for overdue invoices, until the client pays (60)Chases overdue invoices by email in your own words, and stops the day they pay (78)The 30 says what happens and to what. The 60 adds the tone and the end point, which is the difference: reminders that stop. The 80 adds how, by email and in your own words; 15 of the 37 tagline caps we write to run past 80, and those are the forms it is for. Write the 30 and the 60 both: the 30 fits 37 of the 38 tagline limits, and the 60 uses all the room of the most common cap. For the Product Hunt version and the rest of a launch page, see our post on Product Hunt launch assets, and for where the listings fall in a launch, our week-by-week launch plan.
Startup tagline examples that fit in 30 characters
Thirty characters leave room for a verb, an object and a hint of who it is for. Three more, for products that are just as made up:
Changelogs your users read (26) · Status pages in five minutes (28) · Shift swaps, no group chat (26)Each names the thing a user gets, not the category the founder files it under, and none of them leans on an adjective to do the work. Apple sets the same length for an App Store subtitle, so a 30-character tagline is also an app subtitle.
One sentence description and one line description examples
The one sentence description is the most reusable text you will write. Build it as name, category, user and job, then the difference if there is room:
Duewren is an invoice reminder tool for freelancers that emails late clients in your own words and stops the moment they pay. (125)A one line description is the same sentence where a card gives it one line. At 125 characters this one fits 10 of the 12 short description limits, and it is the sentence to paste into anything that asks what your product is: a forum signature, a newsletter mention, a bio.
From elevator pitch to one-line description
The elevator pitch you would say out loud is the root of both. Duewren's, at 142 characters, starts from the user's problem:
For freelancers who lose evenings chasing unpaid invoices, Duewren sends the reminders for you, in your words, and stops when the client pays.Move the product to the front and the category into the middle, and it becomes the one sentence description. Keep the verb and the object, and it becomes the tagline. The facts stay put; the order and the length change.
How to write a product description for a software listing
Put the job, the user and the difference first
A listing is read in the order a card shows it: the name, the tagline, then the first line of the description, often cut. So the first sentence carries the job (chases overdue invoices), the user (freelancers and small studios) and the difference (stops the moment they pay). Everything after it is detail a reader opens the page for: how it works, what it costs and what it connects to.
Leave out the praise and the repeated keywords
Several of the places you list on ask for the praise to be left out. Apple's guidance on the App Store subtitle names “world’s best app” as the generic kind of description to avoid and asks you to “highlight features or typical uses of your app” instead. For a title posted to Hacker News, its guidelines say “Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is.” On sideprojects.net the note under the tagline box reads “One sentence, no marketing fluff”. None of the Duewren examples uses a superlative: inside 60 characters, one would take the room the user and the job need.
Repetition goes next. Google Play's help for store listings warns that “Repetitive or irrelevant keyword usage in your app name, short description, or full description can create an unpleasant user experience and result in app suspension.” The same goes for a directory listing: a keyword three times in 150 characters takes the room the user and the difference needed.
SEO product description examples: when the summary becomes the meta description
On some directories the short text does a second job. Our guide to PitchWall records that its Product Summary “feeds the meta description”, and the one to SaaSGrow that, of the description, “the first 200 become the page's meta description”. There the opening of your text is what a search result shows under the listing's title, so it should read as a complete sentence on its own, with the words a buyer would search for in it once. Meta description examples for your own site follow the same rule, and our link preview checker shows how yours reads on Google and on a shared card.
A SaaS product description: the facts a buyer filters on
A SaaS product description has a few facts a physical product does not: the pricing model (a free plan, a trial or a price), where it runs (the web, a desktop app, a phone) and what it connects to. Put them in the long description, where the reader is deciding, and keep the short one for the job and the user. Duewren's long version ends on its free plan for that reason. The same goes for an AI product: say what it does with the model, not which model it uses. Our hubs of AI tool directories and of SaaS directories sort the ones we submit to by kind.
One product, five forms: how the texts change
Here is where the examples go on Viberank, Owwly, Twelve Tools, AI Toolz Dir and PitchWall, five directories we submit to whose limits our guides record. A 64-character short description takes the 60-character tagline, not the 150-character text; a summary with a 100-character minimum takes the 150, never the 60.
One product, five forms: which Duewren text goes where
| Directory | Field and limit | Duewren text that fits |
|---|---|---|
| Viberank | Tagline: 35 characters at most | Late invoices, chased for you (29) |
| Owwly | Short description: 64 characters at most | Polite reminders for overdue invoices, until the client pays (60) |
| Twelve Tools | Name: 24 characters max | Duewren (7) |
| Headline: 92 characters max | Chases overdue invoices by email in your own words, and stops the day they pay (78) | |
| AI Toolz Dir | Short Description: up to 200 characters | Duewren chases overdue invoices for freelancers and small studios. It emails each late client in your own words and stops the moment the bill is paid. (150) |
| Full Description: up to 500 | The 500-character long description (500) | |
| PitchWall | Product Summary: 100 to 160 characters | Duewren chases overdue invoices for freelancers and small studios. It emails each late client in your own words and stops the moment the bill is paid. (150) |
| Product Details: 300 to 3,000 characters | The 500-character long description (500) |
Each form's fields and limits as our guide to that directory records them: Viberank 25 September 2026, Owwly 10 October 2026, Twelve Tools (last checked July 2026), AI Toolz Dir 11 October 2026 and PitchWall 11 October 2026. Each matches the limit our pipeline recorded for that directory on 10 November 2026. Field names are the forms' own.
Across these five forms Duewren needs five different texts besides its name, and no form gets one text in two boxes. Scale that to the 54 directories in the limits table and the case against pasting makes itself: a description written once gets cut mid-word on one site and turned away as too short on the next.
Company description examples and app description examples
Company description example
Some forms ask about the maker as well as the product. A company description says who builds it, why and how it is run, in about 200 characters:
Duewren is a two-person software company that builds invoice reminders for freelancers and small studios. It began after its founders spent a month chasing one unpaid invoice, and it is funded by its customers. (210)Keep it apart from the product text. The product description sells the job; the company description answers whether there is somebody behind it, which is the question a buyer asks next. The same split works for a product and services description on a business listing: the services in one text, the company in the other.
App description examples for Google Play and the App Store
App stores set limits of their own. Google Play's store listing help gives an app name 30 characters, a short description 80 and a full description 4,000. Apple's product page guidance allows a name of 30, a subtitle of 30 (“A subtitle can be up to 30 characters long”) and promotional text of up to 170. As a Google Play short description example, Duewren's 78-character tagline fits the 80; as an App Store subtitle, the 29-character one fits the 30. The full descriptions take the long text and room to spare.
A product description template you can copy
Fill the brackets in this order, top to bottom, and each line feeds the next. The numbers are the lengths to aim for; the name line is the tightest name cap we write to.
PRODUCT DESCRIPTION TEMPLATE, SOFTWARE LISTING
Name (24 or fewer): [Product], nothing added
Tagline (30): [the job] for [the user]
Tagline (60): [what it does] for [the user], [the difference]
One sentence: [Product] is a [category] for [the user] that [the job]
and [the difference].
Short (150): [Product] [does the job] for [the user]. It [how, in
one clause] and [the difference].
Short (300): the 150 version, then [how someone starts], [one fact a
buyer checks] and [what happens at the end].
Long (500): [who it is for and the problem]. [How it works, in
order]. [The difference]. [The pricing model: free
plan, trial or price]. [Where it runs or what it
connects to].
Company (200): [Company] is a [size] company that builds [product]
for [the user]. [Why it started]. [How it is funded].A description written for each directory you pick
Writing these texts once is the easy part. Writing the description again for every form, at that form's lengths, is the part that never ends, and it is the part Submitator takes. In the dashboard you choose from our catalog of 189 directories, reading each one's Domain Rating as you go, and no directory joins that list until we have carried one submission to it all the way to the end. Each one you pick gets a description we write for that directory alone, where the table above reuses one 150-character text and one 500-character text across two forms. We fill in the rest of the form too, and CAPTCHAs are handled on our side, so you never see one.
Some directories list you on condition that their badge sits on your site. All of those badges load from one component on your site; keeping each one live is on us, and you push no code for any directory. Your new listing pages also go through IndexMachine on our side, the free indexing worth $25 that Starter, Growth and Scale carry. You connect nothing, and Google still decides whether a page is indexed.
Delivery: most directories are delivered in 24 to 48 hours, and every directory within 21 days at most. A rejection does not cost you the slot: by default it earns you one more directory to pick, except on All Directories, where every directory is already yours and none is left to swap in. A refund can be requested within 30 days of purchase, on the conditions in our terms. We have submitted 580+ startups so far.
The plans are one-time payments: $29 buys 30 directories (Starter), $49 buys 60 (Growth) and $79 buys 100 (Scale), and All Directories at $149 takes the entire catalog, new arrivals included. At Product Inspire, €9 buys one listing on the Starter card, which reads “Publish one startup instantly, no approval wait.” Our $29 for 30 comes to under $1 a directory, and Product Inspire is in our catalog too.
Notes on the text. Duewren and the three extra products are invented for this post, and every example is our own writing. Limits: the limits our submission pipeline writes to for each directory's form, read from our database on 10 November 2026; they are our records, which can sit a little inside a form's own limit or differ from what our guide last read on the form, and no shortest or longest cap printed here comes from a record that differs. 68 of the 163 directories active that day carry one; 66 of them sit in the three category groups of the catalog we exported on 3 November 2026 (the hub table's rule: archived and active rows alike, intercepts out), and 54 of the 66 carry a limit on at least one text field. We name a directory next to a limit where our guide to it gives the same figure. Read on 10 November 2026: Apple's product page guidance for the App Store, Google Play's help on store listings and the Hacker News guidelines. Taken from our guides, each read on 11 October 2026: the tagline note on sideprojects.net, PitchWall's Product Summary and SaaSGrow's description (from a screenshot of its form). Product Inspire's Starter card, priced in euros, comes from productinspire.com/pricing, read on 10 November 2026; the comparison is price per listing, not a claim that a Submitator plan buys that card or that we file on it. The word counts are our examples' own. Sources for Submitator: our founder (each directory gets a description written for it, we complete the form, CAPTCHAs stay on our side, one component carries the badges and we keep each live, no directory is listed before one submission to it has completed, every order goes through IndexMachine); the pricing page for plans and the bonus; the terms for delivery, the rejection credit and refunds.
FAQ
How many words is a short description?
The short description limits our pipeline writes to on the directories we submit to run from 64 to 1,000 characters, 250 at the median (recorded on 10 November 2026). A 150-character one runs about 26 words and a 295-character one about 51, so the median cap holds roughly 40. Keep one of each size and you have a text for 10 of the 12 short description limits we record.
How long should a tagline be?
Sixty characters is the number to write to: it is the most common tagline cap we write to, 11 of 37, and a 60-character line fits 33 of the 38 tagline limits. Keep a 30-character version too: it fits 37 of the 38, and Apple's App Store subtitle stops at 30. Our 78-character example fits 18.
What is a good tagline example for a software product?
One that names the job in a few words and leaves the product's name to the line above it. For the invoice tool we made up for this post: "Late invoices, chased for you" (29 characters) for a 30-character field and "Polite reminders for overdue invoices, until the client pays" (60) for a 60-character one. Three more, for products just as made up: "Changelogs your users read", "Status pages in five minutes" and "Shift swaps, no group chat".
What is the difference between a tagline and a short description?
A tagline is the line under your product's name: the job it does, in a few words and usually without the name. A short description is one to three sentences that add who it is for and what makes it different. On the directories we submit to, the median cap we write to is 70 characters for a tagline and 250 for a short description, so the second has more than three times the room.
How do you write a product description for software?
Open with the job the product does, then say who it is for, then the one thing that sets it apart, and stop at the field's limit. Keep the facts a buyer checks, such as the pricing model, where it runs and what it connects to, and leave out the superlatives listing forms ask you to drop: Apple's guidance on the App Store subtitle names "world’s best app" as the generic kind of description to avoid. Then write a fresh version for each size of field rather than cutting one long text down.
What is a one sentence description of a product?
The product in a single sentence, built as name, category, user and job. For the invoice tool we made up for this post: "Duewren is an invoice reminder tool for freelancers that emails late clients in your own words and stops the moment they pay." At 125 characters it also works as the line under a name on a directory card, and it fits 10 of the 12 short description limits our pipeline records.
What are the character limits on Google Play and the App Store?
Google Play allows an app name of 30 characters, a short description of 80 and a full description of 4,000, per its Play Console help. Apple allows an app name of 30 characters, a subtitle of 30 and promotional text of up to 170, per its App Store product page guidance; both were read on 10 November 2026. Our 78-character tagline example fits the Play short description and the 29-character one fits Apple's subtitle.
Keep reading
€9 for one instant listing, or 30 directories for $29
Product Inspire's Starter card asks €9 once to “Publish one startup instantly, no approval wait”. Submitator is $29 for 30 directories you pick, under $1 a directory, or $79 for 100, paid once: each gets a description written to its own form, and every badge stays live.