SaaS Landing Page: What to Put on It, With Examples

What should a SaaS landing page include? 83 live pages, counted

Every example list in Google's top ten for “saas landing page” and “saas website design” names its own favorites, so we took all of them. The seven articles name 102 examples between them, 88 different products, and on 12 November 2026 we opened each one the way a first-time visitor does, on a desktop browser, and recorded what the page carried. Five no longer showed a live page of the product the list described, which leaves 83. A Kimi.ai list of 20 sits in the same top ten; its examples all sit on kimi.link addresses rather than on products' own sites, so it is not part of the count.

Read down the table and a SaaS landing page assembles itself: a headline, a button, the menu links a returning customer needs, proof and the product. The rows near the bottom are the ones most pages leave out, and two of them cost nothing to add when they are true: the no-credit-card line and an FAQ.

Anatomy of a SaaS landing page, in census order

SaaS landing page design, section by section, follows the table above, most common first. Each section says what the pages did on 12 November 2026 and quotes a page that does it.

The headline: about seven words that name the product

82 of the 83 pages open on a headline, with a median of seven words and 42 characters on average; 68 stop at eight words or fewer. The shortest run to two words: Mode's “Business Intelligence” and Vercel's “Agentic Infrastructure”. The longest, at 12 words, is The Browser Company's. Unbounce, looking at 200 SaaS landing pages built in its own page builder, wrote that “the average H1 headline we saw on these SaaS landing pages was 44 characters long”, so home pages and campaign pages land in the same range. About a third of our headlines (27 of 82) speak to the reader with you or your; Unbounce counted those words in about 27% of its H1s.

The pattern that holds across sizes is a headline that names the job and the buyer. Rippling: “Manage your entire workforce on one system”. Linear: “The product development system for teams and agents”. A slogan works for a brand people already know; a new product gets one line to say what it is. The headline is also the page's main heading in its code, and the census found loose ends there: four pages have no h1 element at all and nine have more than one. The on-page basics behind that (one h1, the title tag, the meta description) are in our SEO guide for a new site.

The call to action: free trial, demo or both

82 pages put a button in the first screen. 46 offer two paths side by side, a self-serve start and a demo or sales call; 17 offer self-serve alone and 17 a demo alone, and two lead with a download button. The one page with no button, The Browser Company's, points its visitors to its two browsers instead.

The wording repeats. Of the 63 self-serve buttons, 19 open with “Get started”, 17 with “Sign up”, 17 with “Start” and 7 with “Try”, and 34 carry the word free. On the sales side, 34 of 63 buttons say demo and 24 say sales. 15 pages say that no credit card is needed, every one of them a page with a self-serve start. ClickUp's line reads “Free forever. No credit card.” If your trial takes no card, say so next to the button: it answers the question the visitor has at the moment of the click.

Pricing: a menu link, rarely a price

65 pages link Pricing from the top menu, and the split follows the button: 59 of the 63 pages with a self-serve start do, against 5 of the 17 that offer a demo alone. A product sold by card shows its price; a product sold by a sales call often waits for the call. Three pages print a plan price on the landing page itself. Leadpages: “Testing & Optimization features starting at just $99/mo.” Clearscope, under the button that closes its page: “No contract · Plans from $129/month · See pricing”.

Proof: logos first, then quotes and numbers

69 of the 83 pages show at least one kind of proof and 43 show two or more. A strip of customer logos is the most common (50 pages), then a quoted customer (41), a number about customers or users (30) and a score or award from a review site or app store (18). The numbers come in two shapes, a count (Loom's “Millions of people across 400,000 companies choose Loom”) or a live counter (Ahrefs: “26,110 users joined Ahrefs in the last 7 days”), and the scores name their source: “Rated 4.7/5 by 10,000+ users on G2”. The 14 pages with none of the four include Vercel, Shopify, Dropbox and Canva, names a visitor already knows. A product at launch has to borrow trust instead: a few early users quoted by name, the number of teams on the waitlist, the logo of a design partner.

The product on screen: video on 40 pages

40 pages play video somewhere, 27 of them in the first screen. Others show the product in still screens or, as Linear does, as a working copy of the interface under the headline. On campaign pages Unbounce found the software itself the most common picture at the top of the page (40% of its sample), ahead of photographs of people (27%) and illustrations (8%). Whichever you pick, show the screen a customer will use, with real data in it.

The bottom of the page: FAQ and security

Eight pages answer questions in an FAQ section (Jasper, Cal.com and beehiiv among them), and 20 name SOC 2, ISO 27001 or HIPAA. Security goes with the sales-led pages: 5 of the 17 pages with a demo button and no self-serve start name one of the three, a higher share than across the census. An FAQ is the cheap way to answer the objections a self-serve buyer brings alone: price changes, data export, cancelling.

SaaS landing page or home page? What a campaign page drops

Every page in the census is a home page, and for a visitor who arrives from search, a launch platform or a directory listing, the home page is the landing page. A campaign landing page, built for one ad and one offer, strips the rest away. Unbounce sells a builder for such pages, and in its sample of 200 SaaS landing pages built with it, “91% of the pages we sampled had no top navigation” and 73% had a single call to action; 72% carried a form and 54% a testimonial. The home pages run the other way: 74 of 83 link a log-in from the menu, 65 link Pricing and 46 show two buttons, because they serve buyers, users and returning customers at once.

A startup landing page before launch sits between the two. With no customers to log in and nothing to price yet, it has one job, usually a waitlist or a beta signup, and the campaign rules fit: one offer, one button, the form on the page. Once the product is live, it grows into the home page the census describes. The launch itself, from eight weeks out, is in our product launch checklist, and the first users that page is for are the subject of our post on early adopters.

Best SaaS landing pages: the eleven the lists agree on

No two lists agree on much. Of the 88 products, 11 are named by more than one list and three (Linear, Loom and Ramp) by three, so if you want the best SaaS website design by consensus rather than by one writer's taste, these are the eleven SaaS website examples to open. Each row gives the headline and the first buttons as they rendered on 12 November 2026.

Read them together and the same moves recur: a headline that names a job (Ramp's money and time, Loom's video), two buttons where teams buy, and the proof one scroll down. They also show how fast a list ages. Five of the 88 examples no longer lead to the page their list describes: one address no longer resolves, one answers that its deployment is paused, one returns Site not found, one sends visitors to a product page on Adobe's site and one still shows its page under a banner announcing that the product would shut down in July 2024. Three of those five come from the 13 on Framer's list, and two more took new names (Copilot is now Assembly and Zazu is now Manza). Treat any list of best SaaS websites as a snapshot and open the live page before you copy it.

SaaS website design: the pages behind the landing page

A SaaS website is the landing page plus everything its menu links to, and the top menus in the census show what the rest of the site is. 74 of 83 link a log-in, 65 a pricing page, 13 a customers page and 9 their docs, developers or API pages. So a website for a SaaS product needs, besides the home page: a pricing page, a way in for existing customers, customer stories once you have them and documentation if developers buy. Good SaaS website design keeps those one click from the home page, which is the part a template rarely plans for.

B2B SaaS website design: built around the demo

63 of the 83 pages offer a demo or sales button and 17 offer nothing else. Those 17 pages are built for a sales conversation, and it shows: five link a pricing page and five name SOC 2, ISO 27001 or HIPAA, because a company that buys software asks where its data goes before it asks the price. A B2B SaaS website design that works puts the demo button where the self-serve button would be, answers security on its own page and shows customer logos from the buyer's industry. If you hire a SaaS website design agency for it, ask which of these pages it delivers and whether you can edit the copy without it afterwards.

SaaS landing page templates: what they give you and what they leave out

A SaaS landing page template is the cheapest start. Template pages rank for “saas landing page” next to the example lists: GrayGrids' SaaS tag lists free ones such as “SaaSGrids - Free SaaS Landing Page Template”, and Webflow and Figma each keep a page of SaaS website templates. A template gives you the layout the census found: hero, logo row, feature blocks, testimonials, pricing, FAQ, footer.

What it leaves out is everything that makes the page yours. The headline and the copy, which no template can write for you. Your proof: logos you have permission to show, a real number, a quote with a name. Screenshots of your product with real data. The head tags: 79 of the 83 pages set an og:image and 82 a meta description, which decide what a shared link and a search result look like; our link preview checker shows your page's preview on Google, X, Facebook, LinkedIn and Slack and writes the tags that are missing.

Landing page best practices: a checklist from the census

The landing page best practices below come from what the 83 pages do, not from a theory of conversion. Use them as a landing page checklist before launch.

1. One headline, one h1. About seven words that name the product's job and its buyer, in a single h1 element.
2. A subhead that says how. One sentence under the headline with the mechanism: what the product connects to, replaces or automates.
3. The button that matches how you sell. A self-serve start if a person can try the product alone, a demo button as well if teams buy. Name what the click gets: 34 of 63 self-serve buttons say free.
4. The card question, answered. If the trial needs no card, say it next to the button; 15 pages in the census say it.
5. Pricing in the menu. 59 of 63 self-serve pages link it.
6. Proof one scroll down. Logos, a number or a quoted customer, with the source named when it is a score.
7. The product on screen. A screenshot or a short loop with real data.
8. Objections at the bottom. An FAQ for self-serve buyers, a security page for companies.
9. Head tags that preview well. A title, a meta description and an og:image, checked in a link preview before you share the page.
10. A stranger's first read. Our landing page roast reads the title, the meta description, the headings, the buttons, the preview tags and the first 4,000 characters of text, scores the offer, headline, call to action, proof and speed of understanding out of 10 and gives one fix for each, free for three pages a day.

SaaS landing page best practices are not a guarantee of signups: the page converts the visitors who arrive, and getting them there is the other half of the work. The channels that bring them, priced by stage, are in our SaaS marketing guide.

Where SaaS landing pages get listed: galleries and directories

For SaaS landing page inspiration, the galleries are the place to look. Shila's list points its readers to saaslandingpage.com, Landingfolio, Lapa Ninja, One Page Love, Dribbble and Figma's community, and Google's AI Overview for “saas landing page” cited the first three. They collect SaaS website inspiration by category, which makes them the quickest way to see twenty pricing pages or hero sections side by side.

One gallery of SaaS designs is on our list: SaaSpo, DR 56 in our catalog. Its form takes four fields, its editors decide which sites are featured, and a featured site gets a design page of its own with four links to the site, two of them followed (our guide read 23 October 2026). Beyond the galleries, a finished landing page is what every directory and launch platform listing sends readers to. Our list holds 189 of them, sorted by Domain Rating on our page of startup directories, with the SaaS directories gathered on a separate page.

Where Submitator fits

The landing page is the address every listing points at, and Submitator files the listings. In the dashboard you choose the directories yourself, with each one's Domain Rating beside it, out of the 189 on our list (59 for SaaS and software, 76 launch platforms and startup directories, 54 for AI tools). A site joins that list when a submission of ours has run end to end there. Each directory gets its own copy, sized to its form. We complete the forms for you and CAPTCHAs along the way never reach you.

Badge-gated directories add no work per directory: a single component on your site carries whichever badge each of them requires, and keeping all of them live is on us, with no commit per directory. Once filed, each listing is pushed through IndexMachine by us; on Starter, Growth and Scale that push is the free indexing bonus (a $25 value). Nothing needs connecting on your side, and Google alone decides what it indexes.

The plans run from Starter at $29 (30 directories) through Growth at $49 (60) to Scale at $79 (100), each a single payment, and All Directories at $149 takes in the whole catalog now and each directory that joins after you buy. Most directories are delivered in 24 to 48 hours and every directory within 21 days at most. On a rejection, by default, another directory joins your selection, picked by you (not on All Directories, which already holds them all), and a refund can be requested within 30 days of purchase, on the conditions in our terms. We have submitted 580+ startups to date; our submission statistics break down what became of the filings we made from July to November.

No ads and no outreach: Submitator is the listings line of a launch, done for you and paid once. Owwly, one of the launch platforms on our list, sells a product page with description and tags for $35 (paid once) and a place in its Featured list for $7 a day; we file Owwly on its free route, and it can sit among the 30 directories your $29 buys.