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Launch notes, checked against reality

Most launch advice on the internet was written years ago and quietly went stale. We re-check every claim against Product Hunt's own documentation before we publish it, and we put the date we checked on the page so you can tell how old the answer is.

Featuring · Aug 3, 2026 · 8 min

Why Product Hunt Didn't Feature Your Launch

Being posted and being featured are different things. Product Hunt publishes four criteria and a list of categories it will not feature, and most guides mention neither.

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Assets · Aug 3, 2026 · 8 min

Product Hunt Launch Assets: Sizes, Video and the First Comment

Product Hunt publishes data on this: 70 percent of top products had a maker first comment, and 53 percent had a video. Here are the specs, and the craft.

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Playbook · Aug 2, 2026 · 7 min

What to Do After Your Product Hunt Launch

The spike is over in days and that is normal. Here is what survives it, and why the badges you owe other directories matter more than the one you earned.

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Playbook · Jul 30, 2026 · 10 min

Product Hunt Launch Timeline: Six Weeks Out, Then Hour by Hour

Most launch timelines are a to-do list with dates attached. This one starts from the two constraints that decide whether the plan is even possible.

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Case study · Jul 30, 2026 · 11 min

How One Team Got Product of the Day Without Buying Upvotes

Jupid's launch ran on two things: cold emails that never mentioned upvotes, and a contact list matched against Product Hunt profiles at 90 to 95 percent accuracy. Here is the system.

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Reality check · Jul 30, 2026 · 8 min

What Product Hunt Tells You vs What Actually Happens

Half the Product Hunt advice online is stale, and some of it comes from Product Hunt. Six claims, checked against what we could verify and what founders actually see.

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SEO · Jul 29, 2026 · 6 min

Is a Product Hunt Link Worth Anything for SEO?

We inspected the HTML on five Product Hunt listings. Every outbound link to the product's own site was tagged ugc, not dofollow. That changes what a launch is for.

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